Assessing Drinking Norms from Attending Drinking Events and Social Network Site Use

Rui, Jian Raymond; Stefanone, Michael A.

doi:10.24251/hicss.2017.452

Cited by 2 publications

(6 citation statements)

References 30 publications

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“…It is important to note that previous research found a significant relationship between perceived exposure and perceived injunctive norm of the given behavior ( Zhang and Jemmott, 2014 ; Nesi et al, 2017 ; Rui and Stefanone, 2017 ; Yang and Zhao, 2017 ), which the present study did not replicate. One possible explanation is that those studies focus on questionable behaviors such as alcohol consumption ( Nesi et al, 2017 ; Rui and Stefanone, 2017 ; Yang and Zhao, 2017 ) and sexual encounters ( Zhang and Jemmott, 2014 ). Whether these behaviors are deemed proper is contextual ( Cialdini et al, 1990 ).…”

Section: Discussioncontrasting

confidence: 99%

“…In addition, although research provided a wealth of evidence on the effect of perceived exposure on perceived injunctive norms ( Zhang and Jemmott, 2014 ; Nesi et al, 2017 ; Rui and Stefanone, 2017 ; Yang and Zhao, 2017 ), this direct relationship may not hold in the present study. As explained earlier, research reviewed above focuses on questionable behaviors.…”

Section: Introductionmentioning

confidence: 58%

“…Research has extended this theory by linking perceived exposure to the information about the given behavior and perceived social norms. These studies show that the influence of SNS posts on health behavior was mediated by individuals’ perceived social norms of the given behavior, specifically perceived injunctive norm ( Nesi et al, 2017 ; Rui and Stefanone, 2017 ; Yang and Zhao, 2017 ), perceived descriptive norm ( Litt and Stock, 2011 ; Duong and Liu, 2019 ), or both ( Zhang and Jemmott, 2014 ).…”

Section: Introductionmentioning

confidence: 87%

“…Notably, research reviewed above focuses on questionable behaviors such as drinking alcohol ( Nesi et al, 2017 ; Rui and Stefanone, 2017 ; Yang and Zhao, 2017 ), smoking cigarettes ( Litt and Stock, 2011 ; Duong and Liu, 2019 ), and sexual encounter ( Zhang and Jemmott, 2014 ). However, the present study focuses on workout, a pro-health behavior.…”

Section: Introductionmentioning

confidence: 99%

“…Previous research has extended TNSB by explaining what factors may shape perceived social norms, which then translate into engagement in the given behavior. One important predictor that affects perceived social norm is perceived exposure to media information about the given act ( Litt and Stock, 2011 ; Zhang and Jemmott, 2014 ; Nesi et al, 2017 ; Rui and Stefanone, 2017 ; Yang and Zhao, 2017 ; Duong and Liu, 2019 ). Lapinski and Rimal (2005) argued that the cultivation theory could explain these findings.…”

Section: Introductionmentioning

confidence: 99%

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How Do Social Network Sites Influence Workout Intentions: A Social Norm Approach

Rui

Liu

2021

Front. Psychol.

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People share their workout experiences on social network sites (SNSs). The present study examined how perceived exposure to these workout-related SNS posts may affect individuals’ engagement in physical activities through perceived descriptive and injunctive norms of workout in their network, and how self-efficacy in workout moderated the effect of perceived descriptive norm on their workout intention, which was measured in general and specific ways. An online survey was conducted with a convenience sample of 807 responses in China. Results show that perceived descriptive norm of workout in one’s network mediated the relationship between perceived exposure to workout-related SNS posts and perceived injunctive norm. In addition, self-efficacy in workout moderated the effect of perceived descriptive norm on workout intention—both general and specific—but the normative influence was stronger at a low level of self-efficacy compared to a high level. Furthermore, perceived injunctive norm only predicted the general rather than specific workout intention, suggesting that the perception of most people’s approval might not be priority when people consider details about workout. These findings develop the theory of normative social behavior by illustrating the relationship between perceived descriptive and injunctive norm and shed light on the relative strength of the motivating factors of workout in different situations.

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