Assessing Medical Information Needs via an Internet-Based Survey

Abstract

Assessing Medical Information Needs Via an Internet-Based Survey Genentcch's Medid Communications Dcpmtment pmides vabal and written rcsposlses to udicited requests fa mcdicrJ infornntion nconducted with the fonawing abjdivts: to asn u d s during the ptqpproval period, to evaZuate customer satisfaction during a time of increased departmental w d o a d , to erpim rdevance and us@ncss of infmdon provided, and to identi& difau~ct?s in informational needsbetweencustomerscgmtnts. Gencntach's Medical C m n h h , in cdlafnmztion with mmkcting identijieda profcssional lcscmdl grarp to uudnate the customer suwqs. llhe lntmet-based sweys werr devdoped and implrcmcnted by the jnvfmbnaf rcscarcJI gmup. me suwqs wae c o n d l l c t c d forlm'igpmduct or indicution appmvals. Ovaaa,themajaityofnspondentswacsati$ed with the service and inforneotion meived, l a t i n g t O~p r o m c C t s . I k o s u r v G y s m scss h d t h cmc pfe!ssid infanaatiosral and reported the infrnmation was relevant to dimad pnactice. Additionally, a majority indicated the infmnation would be discussed with. cate. The Dzapf fresuent reasons for contacting the Medical cOnrmunicat,im Department fdlowing a new praluct approval were for safety information, use with other promtcts, administmtion questions, and patient monitoring quations. f i e mcwtjivqumt reasons for contacting Medid Ctmmtunicatiopls during a label ertension inchded quatiom on use in combination with OQhrrpuducts, safety infonnation, dosing, and identibng appnpiate candidates for the newuse. Using an lntemet-brased survey was an gettive tod Genentcch custmets o v d l weresatisfiad with the infonnation receivdfrom the Medi d cOmmtozMations Depcatment. In addition, ali customer segments nqmrted that the information assisted in thmpmtic de.cision making.

A Theory on the Relativity of Factors Impacting the Utilization of Medical Information Services From the Pharmaceutical Industry

“…2 In fact, several studies have demonstrated that, in general, HCPs are satisfied with the information they received from industry-based MI departments (Pfizer Inc, unpublished data). 3 -6 Given the extensive and high-quality information that MI departments from pharmaceutical companies have, why is this resource not used more frequently among HCPs? What are the factors that determine utilization of a medical information resource?…”

Survey of Health Care Practitioners’ Preferences for Medical Information: Collective Insights for Impacting Patient Care

“…To achieve this, many companies have conducted benchmarking surveys to solicit unbiased and relevant feedback on their overall MI services from customers. 1 -8 These survey results provided valuable information on the needs of the customers and may help companies assess their internal operational processes and shape strategic directions. Though there have been multiple surveys conducted to assess areas of improvement across several companies, specific surveys to gain insights on the utility of MI services across the pharmaceutical industry, as well as understanding if the information provided the evidence necessary to prescribe with confidence have not been addressed.…”