“…Researchers no longer need to manually code and interpret data due to statistical validation. As a result, topic modeling has been extensively used in several disciplines, including geography (Shang et al , 2022; Qiao and Williams, 2022), political science (Dehler-Holland et al , 2022; Miranda and Bringula, 2021; Bogović et al , 2021), hospitality and tourism (Shang and Luo, 2022; Wu et al , 2022; Kwon et al , 2022; Mishra et al , 2021; Kirilenko et al , 2021; Lee et al , 2021; Mariani and Baggio, 2021), education (Waheeb et al , 2022; Vijayan, 2021) and medical science (Porturas and Taylor, 2021), among others. Its use in business research, though, has been relatively sparse.…”