Assessing the PESO Model in the German Automotive Industry: Results of an Expert Study and Introduction of the Content Flow Model

Zeeb, Judith; Wagner, David

doi:10.1007/978-3-658-42563-0_11

Holistische Social-Media-Strategien 2023

DOI: 10.1007/978-3-658-42563-0_11

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Assessing the PESO Model in the German Automotive Industry: Results of an Expert Study and Introduction of the Content Flow Model

Judith Zeeb,

David Wagner

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Assessing the PESO Model in the German Automotive Industry: Results of an Expert Study and Introduction of the Content Flow Model

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References 21 publications

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