Assessment of Customer Satisfaction in Online Food Delivery Within Klang Valley

Abstract

This paper attempts to investigate how satisfied customers are with online meal delivery services in the Klang Valley, an industry that is expanding quickly due to changes in consumer behaviour and technological improvements. This study aims to examine the relationship between customer satisfaction and important elements including food quality, sales promotion, and e-service quality, as the demand for efficiency and convenience grows. The study will collect data from purchasers who use online meal delivery services by using an online questionnaire and a quantitative research approach. The results will shed light on consumer preferences and expectations, which is critical for improving the level of services and streamlining business operations in the food delivery industry.