“…In data collection, respondents were asked by homestay operators for their views on the importance of different updated indicators for the success of homestays, based on a 5-point Likert scale where 1, 2, 3, 4, and 5, respectively, denote unimportant, of little importance, moderately important, important, and very important. According to Bayraktar, Tatoglu [24]; Na-nan, Chaiprasit [25]; Ismail Salaheldin [26]; Thanvisitthpon, Shrestha [27], a measure scale could be used with self-assessment questions.…”