Managing a sustainable supply chain is a concept related to many areas of the economy. Its efficient functioning depends on the implementation of SDG activities and the development of industry (first-fourth/fifth industrial revolution). Due to the likelihood of different priorities in the implementation of the sustainable development goals, it is important to build such relationships, e.g. in the supply chain, so that their implementation could take place under similar conditions. Digitization, or the circular economy concept (CE), create an opportunity for the SME sector to build relationships as part of industry networks, for instance, where the managed supply chain would have a common and realistic goal to achieve. This goal will be a priority in business models based on sustainable development. The article presents the results of research regarding the furniture industry in Poland (key industry, referred to as smart specialization). The results of the analysis show that the industry has a large production potential, and the natural resources used in it are constantly increasing. However, there are doubts raised by the lack of stability in the dynamics of the sold production in the industry. Ultimately, the business model of the industry supply chain should focus on the environmental aspect (sustainable management of the raw material supply chain) and on eco-friendly consumption (sustainable management of the product supply chain), so that it can be managed in a sustainable way.