We explore the effect of quantum gravity on matter within a Renormalization Group framework. First, our results provide an explicit example of how misleading conclusions can be drawn by analyzing the gravitational contributions to beta functions, instead of analyzing universal quantities, such as critical exponents, that can be extracted from the beta functions. This could be key to explain differences between perturbative studies and Functional Renormalization Group studies. Second, we strengthen the evidence that asymptotically safe gravity could generate a predictive ultraviolet completion for matter theories with gauge interactions, even in the limit of vanishing dimensionful regulator function. We also find that the situation can be more subtle with higher-order, gravity-induced matter interactions.