Athlete Brand Reputation: Developing a Conceptual Framework

Boroujerdi, Saeed Sadeghi; Mahmoudian, Abed; Saeedi, Saber; Ko, Yong Jae; Khazaei, Shahram

doi:10.1057/s41299-024-00208-z

Corp Reputation Rev

2024

DOI: 10.1057/s41299-024-00208-z

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Athlete Brand Reputation: Developing a Conceptual Framework

Saeed Sadeghi Boroujerdi,

Abed Mahmoudian,

Saber Saeedi

et al.

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Athlete Brand Reputation: Developing a Conceptual Framework

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References 56 publications

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