Attitude Towards Green Packaging and Its Impact on Purchase Intention of Green Packaged Consumer Products among Undergraduates in Bangkok Metropolitan, thailand

Aleenajitpong, Natdanai

doi:10.2139/ssrn.3373526

Cited by 5 publications

(2 citation statements)

References 50 publications

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“…According to Kamath & Saurav (2016), green packaging or sustainable packaging utilizes environmentally friendly processes of manufacture, recyclables and biodegradables for product packaging to make it environmentally friendly and minimal energy consumption through the packaging method. Besides that, green packaging is defined as packaging that causes low damage to the environment and less pollution to the living creature, normally manufactured by using environmentally friendly materials (Aleenajitpong, 2013). Green purchase means the consumption of environmentally-friendly, recyclable, conservative or ecologically responsive goods (Lee, 2008).…”

Section: Literature Reviewmentioning

confidence: 99%

Factors Influencing Consumers’ Purchase Behaviour towards Green Packaged Products

Ling

Tiep

Yeo

et al. 2021

bmss

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The disposal of plastic packaging has caused the amount of waste generation, which have a negative impact on the environment. Green packaging, which is more eco-friendly packaging, is harmless to human health and biodegradable. Many businesses have turned to the movement of going green by providing green products and services. Hence, the objective of this study is to investigate the factors that influence the purchase behaviour of consumers towards green packaged products. A total of 200 respondents was recruited using convenience sampling. Data were collected with a set of self-administered questionnaires that covered respondents' profiles and all the variables in the research model. Partial Least Square Structural Equation Modeling was used to assess the measurement model and structural model. Both convergent validity and discriminant validity were deemed satisfactory. The findings have revealed 0.444 of R2 means that the model explains 44.4% of the total variation of purchase behaviour. Environmental concern and environmental attitude were found to affect consumers’ purchase behaviour positively towards green packaged products. Environmental knowledge and social influence, however, were found to be non-significant. This study will be able to provide valuable information to the marketers to focus not only on their products but the packaging of their products as well. This study also provides an insight into the consumers’ purchase behaviour towards green packaged products. It is recommended for future research to recruit more respondents with a more diversified background.

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Section: Literature Reviewmentioning

confidence: 99%

Factors Influencing Consumers’ Purchase Behaviour towards Green Packaged Products

Ling

Tiep

Yeo

et al. 2021

bmss

View full text Add to dashboard Cite

show abstract

“…Plastic packaging reduction, increase in product recyclability, and the use of recycled material are the main environmental focuses. Green products are products that are produced in an environmentally friendly production process, while green packages are packages that are harmless to the environment [15]. In Thailand, most firms have expressed their social and environmental responsibility by offering green packaging.…”

Section: Introductionmentioning

confidence: 99%

Influences of Green Eating Behaviors Underlying the Extended Theory of Planned Behavior: A Study of Market Segmentation and Purchase Intention

et al. 2022

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Green food has been introduced into the market for several years. Nevertheless, most Thai consumers do not commonly purchase green food in their daily routine. This research article aims to identify the market segments and significant factors affecting green food purchase intention in Thailand based on the theory of planned behavior. It employed a sample of 458 green food consumers in five regions of Thailand. Based on the Food-Related Lifestyle model, we used cluster analysis to classify the market segments. Additionally, we employed a multi-group structural equation modeling technique to explore and compare customers’ behaviors in different segments. The results demonstrated two primary market segments for green food products, including (1) non-green consumers and (2) green consumers. The findings indicate that green consumers’ self-realization related to environmental issues positively affects their attitude and purchase intention, while non-green consumers reveal none of these relationships. Surprisingly, social norms related to green food consumption influence non-green consumers’ attitudes toward green food more than it does toward green consumers. This research paper enlarges the understanding of Thailand’s green food market regarding the market segments (non-green and green consumers). Furthermore, it points out implications on how marketing practitioners may penetrate those segments.

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Success factors for effective plastic avoidance in tourism: a German consumer study with focus on beach holidays

Friedrich

2023

Environ Syst Decis

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Hotels are under increasing pressure to reduce their plastic consumption and keep holiday destinations cleaner. Tourism experts already pointed to a variety of solutions, from replacing, avoiding to waste collection campaigns with guests. This study mirrors these measures with the opinions of German consumers who, in the European Union, travel most and mainly for beach holiday. A survey (n = 630) showed that plastic prevention should be practised by holiday organisers, actively involving guests, e.g. in beach clean-ups, was least popular. Personal attitudes towards plastic avoidance had no effect, but rather women and older people were more willing to engage on holiday (max. r = 0.17). Also, agreement tended to decrease with the distance of the holiday destination (max. r = 0.11). For effective marketing, providers of plastic-free holidays should rather avoid this material than replacing it and participate in environmental protection projects on destinations and get certified for this. This most convinces diverse consumer groups, instead of demonstrating sustainability with obligations and bans.

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Attitude Towards Green Packaging and Its Impact on Purchase Intention of Green Packaged Consumer Products among Undergraduates in Bangkok Metropolitan, thailand

Cited by 5 publications

References 50 publications

Factors Influencing Consumers’ Purchase Behaviour towards Green Packaged Products

Factors Influencing Consumers’ Purchase Behaviour towards Green Packaged Products

Influences of Green Eating Behaviors Underlying the Extended Theory of Planned Behavior: A Study of Market Segmentation and Purchase Intention

Success factors for effective plastic avoidance in tourism: a German consumer study with focus on beach holidays

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