Inclusion of rural youth is of great importance to facilitate nutritional security and make the food chain more sustainable. A positive attitude is necessary for active participation in agricultural activities. This case study was an attempt to check the attitude of rural youth regarding sustainable farming and its contributing factors. The study was carried out in the Punjab province of Pakistan and a transverse research design was used for this quantitative study. An interview schedule was used for getting the face-to-face response of rural youth. To make the unknown population of rural youth in Punjab, the Fisher formula was used and a sample of 413 was selected from purposely selected three districts of Punjab. After recording data, Statistical Package for Social Sciences (SPSS) was used to analyze the data. Descriptive Statistics was used to explain the response of rural youth for the decision on the base of data. Only 53 young farmers said that they have never been part of the formal education system and maximum number of farmers was close to 24 years of age or more than that. Rural youth of Punjab is lacking in non-formal education for acquiring or maintaining their skills & interests. Unemployment and having limited farm income are the biggest challenges that rural youth is facing. Rural youth show a strong inclination towards opting for sustainable farming alongside the availability of a supportive network. Regarding to learning capacities rural youth is lacking related to knowledge, communication means, novel approaches and in promoting sustainable farming initiatives. To achieve the goal of sustainability in changing environment, rural youth must have access to continuous training, communication sources, membership, or association with organizations with novel ideas covering all the changes happening in the farming business.