Attraction effect in crowded decision spaces: exploring the impact of decoys in choices among numerous options
Marco Marini,
Alessandro Ansani,
Deborah Cecere
et al.
Abstract:Human choices are context-dependent, and options evaluation is biased by the quality and quantity of available alternatives. In the attraction effect, apparently irrelevant dominated decoys have proven effective in shifting preferences in numerous laboratory experiments, yet its relevance in real-life consumer choices remains disputed. Part of the problem lies in the differences between laboratory settings and realistic scenarios: in the lab, participants are typically tested on ternary choices, deliberately e… Show more
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