Audience-oriented Aesthetic and Creative Research on Animated Films Based on Visual Communication Design

Abstract

Animation movie conveys the connotation of animation to the audience through visual symbols, and the audience-oriented animation movie improves the aesthetic ability and diversifies the creative design. This paper starts with the analysis of visual communication design technology in animated films, analyzes the principle of visual communication design of animated images, and realizes the production of animated films by using multi-visual 3D animation modeling and texture rendering technology. The Sobel edge operator is introduced to optimize the image edge data of animated movies, so as to improve the image quality of animated movies. The development trend of visual communication design is discussed, and the aesthetic characteristics of visual communication design for animated films and the mutual influence between them are analyzed. In order to explore the aesthetic expression and creative design methods of animated films, quantitative analysis of data was conducted using current animated film works. The results show that the bit code rate in the full intra-frame coding mode of optimized production of animated images using visual communication technology is −1.87%, the highest quality factor is around 0.95, and the variation of smoothness is kept between 80% and 90%. Audience-oriented visual communication design of animated films should be based on the utility of information conveyance and rhythmic rhyme design and prompt the creative design of animated films through association, whimsy, metaphor, style and other ways.

Cultural symbol value in animated advertisement model: systematic review

“…From the perspective of creative design methods of animated movies, visual communication design needs to start from four design methods, so as to better enhance the creative effect of animated movies. [44] Source: Authors' elaboration.…”