Audience-specific online community design

Andrews, Dorine

doi:10.1145/505248.505275

Cited by 124 publications

(89 citation statements)

References 3 publications

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“…SCT argues that a person's behavior is partially shaped and controlled by the influences of social network (i.e., social systems) and the person's cognition (e.g., expectations, beliefs). People who utilize KMSs are not just seeking information or knowledge and solving problem; whereas, they also treat KMSs as a place to meet other people, to seek support, friendship and a sense of belongingness [5,81]. Social cognitive theory thus helps explain why people use KMSs.…”

Section: Task Technology Fit and Social Cognitive Theorymentioning

confidence: 99%

Understanding knowledge management system usage antecedents: An integration of social cognitive theory and task technology fit

Lin

Huang

2008

Information & Management

396

225

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Section: Task Technology Fit and Social Cognitive Theorymentioning

confidence: 99%

Understanding knowledge management system usage antecedents: An integration of social cognitive theory and task technology fit

Lin

Huang

2008

Information & Management

396

225

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“…Topluluklar artık fiziksel alanlardan bağımsız olarak, insanların karşılıklı yarar için sosyal etkileşim kurdukları tüm alanlar olarak tanımlanabilir (Andrews, 2002). Sosyal medya sitelerinin yaygınlaşmasıyla birlikte kişilerin sosyalleşmeleri gerçek hayat ve sanal hayat şeklinde ikiye ayrılabilir hale gelmiştir.…”

Section: Sosyal Faydaunclassified

Sosyal Ağ Sitelerinde Marka Temelli İçeriklerin Paylaşılmasına Yönelik Güdülerin İncelenmesi: Facebook Örneği

Cengiz¹,

Karaarslan²,

Akçalan³

et al. 2016

itobiad

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ÖzSosyal ağ siteleri, işletmelerin marka mesajlarını yaymak için önemli mecralardan birisidir. Bu çalışmada tüketicilerin Facebook'ta marka temelli içerikleri yaymalarının temelindeki güdüler sorgulanmıştır. Veriler bir odak grup görüşmesi ve bireysel mülakatlar aracılığıyla toplamda 22 katılımcıdan elde edilmiştir. Verilerin analizinde sürekli karşılaştırmalı analiz yöntemi kullanılmıştır. Verilerin analizi sonucunda üç temel tema ve belirli alt temalara ulaşılmıştır: (1) sürekli iletişimde kalma: (i) ağızdan ağıza iletişim, (ii) kolay ve hızlı erişim, (iii) fırsatları takip etme; (2) Sosyal fayda: (i) referans grup etkisi; (3) eğlenme. Araştırma sonuçları tüketicilerin sosyal ağlarda marka temelli içerikleri yaymalarının temelinde yer alan güdüleri ortaya koymakta ve tüketici-marka etkileşiminde sosyal ağ sitelerinin önemini vurgulamaktadır.Anahtar kelimeler: Sosyal medya, sosyal ağ siteleri, marka temelli içerik, marka mesajlarını yayma Exploring Motivations for Spreading Brand-related Contents in Social Network Sites: The Case of Facebook AbstractSocial Network Sites (SNSs) are one of the major platforms for companies to spread their brand messages. In this study, the motivations behind consumers' spreading behavior of brand-related contents on Facebook were investigated. Data were gathered from 22 subjects through focus group and individual interviews. The constant comparative method was used in analyzing the data. The results were categorized in three main themes with several subthemes : (1) continual communication: (i) word of mouth, (ii) fast and convenient access (iii) pursuing brand extension opportunities; (2) social benefit: (i) reference group influence; (3) entertaining. The findings from this study highlight the role of social media in helping brands to better understand consumer motivations behind spreading brand-related contents.

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“…Επιτυχή θεωρούν μια κοινότητα στην οποία τα μέλη της συμμετέχουν ενεργά και αναπτύσσουν σχέσεις διαρκείας. Μοντέλα με στάδια για τον κύκλο ζωής των κοινοτήτων έχουν προταθεί και από άλλους ερευνητές (Wegner et al 2002, Andrews 2002. Το βασικό επιχείρημα, για τη χρησιμότητα των μοντέλων αυτών, είναι ότι τα μέλη της κοινότητας έχουν διαφορετικές ανάγκες σε κάθε στάδιο, για αυτό η ομάδα ανάπτυξης της κοινότητας θα πρέπει να το γνωρίζει και να προσπαθεί να τις καλύψει.…”

Section: το μοντέλο του κύκλου ζωής των κοινοτήτωνunclassified

Προκλήσεις Του Σχεδιασμού Και Της Λειτουργίας Εκπαιδευτικών Διαδικτυακών Κοινοτήτων Πρακτικής: Η Περίπτωση Της Κοινότητας Των Σχολικών Κηπουρών

Φεσάκης¹,

Θεοδωρίδου²,

Ρούσσου³

2016

ICODL

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Modern internet technology enables phenomenal applications which reform the concept of distance learning. New pedagogical models, such as online communities of practice (OCoP), emerge with corresponding instructional/learning strategies and technological environments. Despite the easy deployment of software services for OCoP they often turn out to be hard to develop and survive. The paper concerns the case study of the Greek School Gardeners' Community. The learning design and the operation management of this OCoP are based on the combination of the pedagogical design framework of Dabbagh (2005) with the integrated Life Cycle Model (LCM) for online communities' facilitation of Irribery & Leroy (2009). The study of the combination of the theoretically founded learning design framework and the online communities Life Cycle Model as an operations management model constitutes the interest and the main contribution of this work. In the paper, the practical application of the proposed theoretical framework, for the specific case of the school gardeners' OCoP is presented, from the conception stage to the current crucial stage of its development. Finally the main findings so far and the future actions are discussed. The study interest researchers/teachers and OCoP developers and facilitators in general.

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Audience-specific online community design

Abstract: Not all people are easily drawn to the virtual community. Research indicates people of a certain age and lifestyle are indeed reluctant to interact online under any circumstances.

Cited by 124 publications

References 3 publications

Understanding knowledge management system usage antecedents: An integration of social cognitive theory and task technology fit

Understanding knowledge management system usage antecedents: An integration of social cognitive theory and task technology fit

Sosyal Ağ Sitelerinde Marka Temelli İçeriklerin Paylaşılmasına Yönelik Güdülerin İncelenmesi: Facebook Örneği

Προκλήσεις Του Σχεδιασμού Και Της Λειτουργίας Εκπαιδευτικών Διαδικτυακών Κοινοτήτων Πρακτικής: Η Περίπτωση Της Κοινότητας Των Σχολικών Κηπουρών

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