Innovationserfolgsrechnung
DOI: 10.1007/978-3-540-78249-0_2
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Aufbau und Durchführung der rechnerischen Bewertung von Innovationen dargestellt an einem Fallbeispiel aus der Telekommunikationsindustrie

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Cited by 2 publications
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“…For the evaluation of incremental innovation, existing or historical data can be used. In contrast, especially customer surveys used in order to identify the willingness to pay are more difficult because customers cannot or can only limitedly assess the value of the innovation (Erner and Presse, 2008).…”
Section: Supplier Innovation Evaluationmentioning
confidence: 99%
“…For the evaluation of incremental innovation, existing or historical data can be used. In contrast, especially customer surveys used in order to identify the willingness to pay are more difficult because customers cannot or can only limitedly assess the value of the innovation (Erner and Presse, 2008).…”
Section: Supplier Innovation Evaluationmentioning
confidence: 99%