Augmented reality smart glasses: an investigation of technology acceptance drivers

Abstract

Microsoft Hololens and Google Glass (Project Aura) are two examples of a new stream of wearable technology devices called 'Augmented Reality Smart Glasses' that might substantially influence media usage in the near future. In this study, the authors draw upon prior technology acceptance research and propose an exploratory model of antecedents to smart glasses adoption. An empirical study reveals the importance of various drivers such as functional benefits, ease of use, individual difference variables, brand attitudes, and social norms. Although smart glasses are worn in a similar manner to fashion accessories and capture various personal information, self-presentation benefits and potential privacy concerns seem less likely to influence smart glasses adoption. The findings provide pre-market knowledge about smart glasses that can help scholars and managers understand this new technology.

Exploring adoption of augmented reality smart glasses: Applications in the medical industry

“…This requires extra effort, which in turn makes the use of glasses more difficult (Moshtaghi et al, 2015). Although certain researchers claim that privacy is not an issue in the adoption of ARSGs (Rauschnabel and Ro, 2016), people do not have positive opinions about being recorded without permission, and express either indifference or negative sentiments. Other mobile devices exist that are already capable of capturing pictures and videos, such as mobile phones.…”

“…These examples can be expanded substantially. Rauschnabel and Ro (2016) summarized these factors as functional benefits and recommend that manufacturers address the normative beliefs of users. An extensive number of factors exist in the literature; however, it is important to keep in mind that most of these studies were conducted in the pre-market phase and responses were collected in experimental settings, which cannot fully reflect real-life situations.…”

“…Rauschnabel and Ro (2016) Analyzed data collected from 201 randomly selected respondents. Regression analysis was used.…”

“…Manufacturing companies such as Google assure user data security and do not share it with any third parties. Rauschnabel and Ro (2016) concluded that users generally trust the manufacturers of their devices and are not concerned about the privacy of their personal data. However, the misuse of ARSGs may still result in a privacy violation.…”

Analysis of the Growth Perspectives of the Early Stages of Technological Innovation in the Case of the Augmented and Virtual Reality Application

“…While still at the early stages of the innovationdevelopment process [1], Rauschnabel and Ro, Rese, Baier, Geyer-Schulz, and Schreiber, and Jä rvinen have observed an increase in the adoption and diffusion of the virtual (VR) and augmented (AR) reality technologies [2]- [4].…”