“Authentically” Maintaining Populism in Hungary – Visual Analysis of Prime Minister Viktor Orbán’s Instagram

Szebeni, Zea; Salojärvi, Virpi

doi:10.1080/15205436.2022.2111265

Cited by 14 publications

(3 citation statements)

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“…The idea of "healing" the fibers of the nation that Trianon "ripped apart" has come to play an important role in the collective identity policy of the Hungarian right 64 and visual communication of the current Hungarian Prime Minister, Viktor Orbán. 65 Naturally, Hungarian irredentist claims-and several policies aimed at Hungarians living abroad-pose an inherent threat to Slovak sovereignty.…”

Section: Slovakia As a Potential Tribalist Hotbedmentioning

confidence: 99%

Exclusively Our People: Defining Tribalism through the Slovak Case

Hartikainen,

Szebeni

2023

East European Politics and Societies: and Cultures

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We define tribalism as a mode of articulation that draws an antagonistic frontier between societal groups. Unlike populism, tribalism does not have a hegemonic character. It articulates groups through a horizontally oriented shared value system; whereas populism is an essential part of a democratic system, tribalism disregards democracy. To conceptualize tribalism as a separate theoretical frame from populism or (ethno)nationalism, we used discourse theoretical analysis to analyze the Facebook pages of four political party leaders in Slovakia (Marian Kotleba, Krisztián Forró, Igor Matovic, and Boris Kollár). Kotleba’s page showed tribalistic features by articulating an antagonistic divide between “us,” the people, linked by shared values and identities, and anyone who does not share those values, or “them.” His representation of his party’s fight against oppressive forces combined with their apathetic stance toward democracy makes them a prime example of a tribalist party. While populism is an ever-expanding area of research and a framework widely used to analyze political entities and events, it is a word often thrown around and thus overused. Tribalism offers an alternative approach to analyze political instances in a national and transnational context in a more nuanced way and gain a better understanding of previously overlooked phenomena.

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Section: Slovakia As a Potential Tribalist Hotbedmentioning

confidence: 99%

Exclusively Our People: Defining Tribalism through the Slovak Case

Hartikainen,

Szebeni

2023

East European Politics and Societies: and Cultures

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“…This tradition includes an emphasis on left‐wing populism and its productive component for democracy (Custodi, 2021; Eklundh, 2019, 2020; Katsambekis & Kioupkiolis, 2019; Prentoulis, 2021; Stavrakakis et al, 2016) but also on right‐wing populist movements and parties (De Cleen, Glynos, and Mondon 2021; Glynos & Mondon, 2019; Palonen & Sunnercrantz, 2021). Some address performative aspects of populist politics, like ‘strong,’ mostly male, leadership (Casullo, 2020; Moffitt, 2016; Szebeni & Salojärvi, 2022; Vulović, 2022) or even technocratic leaders (Hartikainen, 2021).…”

Section: The Relevance Of the Laclaudian Tradition And The Ontic–onto...mentioning

confidence: 99%

Nationalism, populism or peopleism? Clarifying the distinction through a two‐dimensional lens

Vulovic

Palonen

2022

Nations and Nationalism

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Prompted by recent scholarly debates on the distinction between populism and nationalism, we elaborate on the Laclaudian understanding of populism as an antagonistic form of us-building/community-making that relies on the extension of equivalential chains between demands. From this heuristic perspective, populism can be understood as an empty form to be filled with different contents, such as nationalism. Our radically anti-essentialist stance combines Laclau's formalist conceptualisation of populism and Brubaker's work on nationalism. We highlight the ontological dimension of populism, as a form of us-building, and the ontic dimension, as an array of discursive repertoires that fill the form, such as 'the people' for peopleism. We explore the ontological-ontic distinction through the case of Narodism in Serbia. Conceptualising populism two-dimensionally contributes both to debates on the 'core' of populism and to cases where articulations of 'the people' coincide with expressions of nationhood, civilisationalism and culturalism, rather than being entirely the same.

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“…In today's digital age, social media has become an inevitable tool used by global leaders to communicate with their followers and audiences around the world (Arora et al, 2022;Barberá et al, 2022;Jaber, 2022;Szebeni & Salojärvi, 2022;Ugarte et al, 2021). This phenomenon shows that the use of social media has become an essential part of political leaders' communication and public relations strategies in a global context.…”

Section: Introductionmentioning

confidence: 99%

The Use of Social Media: Metaphorical Euphemism in Indonesian President’s Facebook Comments

Haryanto,

Setiawaty,

Rahmatika

et al. 2023

LiNGUA J.

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In this era of digitalization, national politicians are increasingly embracing social media as a means of effective communication with the people they govern. Social media platforms like Facebook have become customary for the ruling class to ensure efficient communication with the public. In their comments on social media, netizens frequently resort to metaphors to express their opinions on topics of general interest. This research examines the usage of metaphorical euphemisms in online comments on Joko Widodo's Facebook posts. This research aims to describe metaphorical euphemisms in President Joko Widodo's Facebook comments. A qualitative approach combined with content analysis has been used in this study. The results reveal that netizens' use of metaphorical euphemisms is influenced by their beliefs, experiences, and socio-cultural perceptions of politics. This study bridges a gap in the literature by investigating how national leaders, particularly in Indonesia, utilize rhetorical strategies on their social media accounts.

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“Authentically” Maintaining Populism in Hungary – Visual Analysis of Prime Minister Viktor Orbán’s Instagram

Cited by 14 publications

References 50 publications

Exclusively Our People: Defining Tribalism through the Slovak Case

Exclusively Our People: Defining Tribalism through the Slovak Case

Nationalism, populism or peopleism? Clarifying the distinction through a two‐dimensional lens

The Use of Social Media: Metaphorical Euphemism in Indonesian President’s Facebook Comments

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