Automated Brand Color Accuracy for Realtime Video

Mayes, Emma; Lineberger, John Paul; Mayer, M.; Sanborn, Andrew; Smith, D. Hudson; Walker, Erica B.

doi:10.5594/jmi.2021.3058397

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2022

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“…Brands, like where we work, study or the environment around us, have become an important part of our daily lives. In today's age of brands, some super brands have become a symbol, and some brands are trying to become international brands recognized by consumers [2]. e prototype paradigm based on Jung's prototype theory has received more and more attention from foreign brand marketing scholars.…”

Section: Introductionmentioning

confidence: 99%

Analysis of the Influencing Factors of Urban Sports Brand Sales Volume Based on AHP

Zhang

Zhou

2022

Mathematical Problems in Engineering

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In order to evaluate the brand image and help enterprises to build an ideal brand image, the influence factors of urban sports brand sales volume based on AHP are studied. The article takes the A sports brand as the research object, selects six dimensions including product dimension, enterprise dimension, and service image dimension, establishes a brand image evaluation model, and uses the AHP to study the A sports brand image. The experimental results show that: it is found that the overall evaluation value of A sports brand image is 81.153 points, which is rated as very satisfactory, it is proven that the research gives relevant recommendations for maintaining and developing brand image.

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Section: Introductionmentioning

confidence: 99%