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AbstractPurpose -The purpose of this research is to aim to improve the cognitive understanding of knowledge processing and provide a cognitive knowledge modeling method in product design.Design/methodology/approach -In this paper, a cognitive model of knowledge processing is described. A cognitive knowledge modeling method is presented. Suggestions on cognitive support for knowledge based systems are provided.Findings -There is often a fundamental mismatch between the way human process knowledge and the way it is processed by technology for supporting product design. It is necessary to develop tools, methods and technology which integrate seamlessly with the design process. This study focuses on the internal human activities and explores knowledge management research from a human factors perspective. Cognitive knowledge modeling will result in a natural integration of knowledge-based systems into the design process.Research limitations/implications -This study uses an experimental approach and hopefully the research can therefore be generalized to other situations.Practical implications -This study provides guidelines for cognitive support for knowledge-based systems.Originality/value -Cognitive knowledge processing is described and a cognitive knowledge modeling method is presented. The paper explores knowledge management research by analyzing human activities, in combination with the study of management and engineering technologies.