Abstract:The use of technology in line with the increasing number of internet users has caused a shift in the product sales ecosystem to the realm of electronic commerce (electronic commerce). A total of 73.23 customers made purchase transactions using e-commerce and the most purchased products were products classified as Fast Moving Consumer Goods (FMCGs). The increasingly varied FMCGs data coupled with the increasing number of marketplaces is felt to need to be broken down into specific groups. The process is carried… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.