Automatic Controllable Product Copywriting for E-Commerce
Xiaojie Guo,
Qingkai Zeng,
Meng Jiang
et al.
Abstract:Automatic product description generation for e-commerce has witnessed significant advancement in the past decade. Product copywriting aims to attract users' interest and improve user experience by highlighting product characteristics with textual descriptions. As the services provided by e-commerce platforms become diverse, it is necessary to adapt the patterns of automatically-generated descriptions dynamically. In this paper, we report our experience in deploying an E-commerce Prefix-based Controllable Copyw… Show more
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