B2B market segmentation: A systematic review and research agenda

Cortez, Roberto Mora; Clarke, Ann Højbjerg; Freytag, Per Vagn

doi:10.1016/j.jbusres.2020.12.070

Cited by 56 publications

(11 citation statements)

References 100 publications

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“…We employed a qualitative synthesis method that facilitates researchers' efforts to develop a unique interpretation or conceptualization of a phenomenon that is not simply a summary of the original facts (Bosma et al, 2019). To ensure coding consistency and inter‐rater reliability, two authors independently reviewed and coded the 45 studies using a review framework consistent with Anand et al (2021) and Cortez et al (2021). We conducted both internal reliability (among raters) and external reliability checks (by checking with external academic experts) to ensure an objective and reliable coding process.…”

Section: Methodsmentioning

confidence: 99%

Diving deep into the dark side: A review and examination of research on organizational misconduct in emerging markets

Anand

Rottig

Parameswar

et al. 2023

Business Ethics Env & Resp

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For three decades, scholars have investigated the phenomena of organizational misconduct (OM) in the fields of business ethics, management, and organization studies.In recent years, the construct has gained increased attention due to widely reported corruption, bribery, crime, violations, and other acts of immorality undertaken by organizations, especially in emerging markets. Despite its popularity, review studies on OM are sparse, and no systematic review of research on OM in the context of emerging markets exists. This article attempts to fill this void by analyzing the literature on OM in the specific context of emerging markets based on a systematic review methodology and integration approach. Based on the findings of our literature review, we develop an integrative model of the antecedents and consequences of OM in emerging markets and discuss important moderators that may curtail the development of OM and alleviate its consequences. In doing so, we provide scholars with a conceptual model and overview of the current knowledge and findings on the topic. We further discuss important gaps in the literature and provide fruitful avenues for future work that we believe are promising to advance our understanding of OM in the context of emerging markets.

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Section: Methodsmentioning

confidence: 99%

Diving deep into the dark side: A review and examination of research on organizational misconduct in emerging markets

Anand

Rottig

Parameswar

et al. 2023

Business Ethics Env & Resp

View full text Add to dashboard Cite

show abstract

“…Third, we used descriptive analysis to understand the literature on political consumption, such as the geographic sample distribution and methodological approaches that would help us build our research agenda (Anand et al, 2021; Mora‐Cortez et al, 2021; Paul & Criado, 2020). Then, for the 137 publications obtained, in order to analyse the data, we utilized qualitative thematic mapping (Anand et al, 2021; Mora‐Cortez et al, 2021) that helped us identify future research directions for scholars. As a result, each of the 137 publications were read and coded.…”

Section: Methodsmentioning

confidence: 99%

Exploring the patterns in political consumption: A review and identification of future research agenda

Chow

Oh²,

Anand

2022

Int J Consumer Studies

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Of late, political consumption (PC) has gained currency within the marketing and management literature, however, due to its cross‐disciplinary nature, it is also one of its more fragmented concepts. Based on a theme‐based structured systematic review of the literature, we adopt a wide conceptualization of the term and examine prior used methods and research themes. We offer several important contributions. First, we present the current state of PC literature, and show that the emergent literature streams on the concept have moved on from consideration of political consumption, and more toward consumer political polarization. In particular, research has coalesced around a motivated socio‐cognitive perspective of consumer political ideology. Second, we provide a comprehensive framework that links antecedents, processes and outcomes. Last, we discuss directions for a deeper research agenda on PC, and propose future research themes.

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“…A segmentação, que é definida como o processo gerencial de divisão do mercado em grupos homogêneos, baseando-se, para isso, em determinadas características dos consumidores, pode ser utilizada como uma estratégia para que a organização tenha condições de melhor atender seus clientes, já que passa a ter informações mais detalhadas sobre eles (OLIVEIRA-BROCHADO;MARTINS, 2008). Além disso, fornece direção para a estratégia de marketing de uma empresa e alocação de recursos (CORTEZ;CLARKE;FREYTAG, 2021).…”

Section: Referencial Teórico 21unclassified

Segmentação De Mercado De Restaurantes Da Cidade De Ouro Preto/Mg Na Pandemia Da Covid-19

Ceribeli

Rocha

2022

RECAT

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2e consumidor inabitual. Os achados desta pesquisa contribuem para que os gestores de restaurantes que estão enfrentando esse novo cenário no mercado possam ter maior clareza acerca dos possíveis segmentos e características de consumo passíveis de serem encontrados na atualidade. Além disso, pode auxiliar os gestores na mitigação dos efeitos de futuras crises. Palavras-chave: Restaurantes; segmentação; pandemia.

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B2B market segmentation: A systematic review and research agenda

Cited by 56 publications

References 100 publications

Diving deep into the dark side: A review and examination of research on organizational misconduct in emerging markets

Diving deep into the dark side: A review and examination of research on organizational misconduct in emerging markets

Exploring the patterns in political consumption: A review and identification of future research agenda

Segmentação De Mercado De Restaurantes Da Cidade De Ouro Preto/Mg Na Pandemia Da Covid-19

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