Balancing Development and Sustainability in Tourism Destinations

Abstract

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The Elements of the Movie “Kalam-Kalam Langit” and Its Effect on Visit Intention of Halal Tourism Destination: The Mediation of Affective Image and Cognitive Image

“…In several studies, movies have influenced audiences to visit the movie locations based on the landscape, themes, plots, events, and actors. In addition to the location of filming, the actions performed such as adventures and personalities from movie actors can also affect a visit intention (Ismail, Sumarjan, Khan, & Hanafiah, 2017). Some movies tend to appeal to tourists.…”