Colombia has made different efforts to contribute to fulfilling its international commitments to curb climate change by reducing emissions and promoting technological development and project financing. However, the existing policies and regulatory framework primarily focus on promoting the photovoltaic industry for electricity production. Likewise, the energy sector has neglected the potential of solar thermal energy as a heat source. In this sense, it is necessary to redouble efforts through new public policies that integrate solar thermal energy in the residential and productive sectors. Using solar thermal energy for heating can contribute to the energy transition and meet its sustainable development goals. Therefore, the main objective of this work was to analyze Strengths, Weaknesses, Opportunities, and Threats to determine the potential application of thermal solar heat in Colombia while considering the local context. Factors such as their environmental conditions, policies, and regulations; the existence of international agreements; and their political status in general were analyzed. The analysis revealed Colombia’s significant solar heat potential, enabling over 1.3 million cold-climate households to access hot water or reduce firewood use. Industrially, applying solar heat in 5% of the current industry could decrease fossil fuel consumption by 13 PJ. The findings highlight that Colombia’s potential in thermal solar energy necessitates collaborative efforts, legislative reinforcement, climate-adaptive measures, and the resolution of political and social challenges.