Abstract:Bali is an internationally well-known tourism destination. The performance of Bali's micro, small, and medium-sized enterprises (MSMEs) in the tourism industry serves as a benchmark for the Indonesian tourism industry. Digital transformation can assist firms in adapting to new business models and recovering swiftly from epidemics. The reality, however, reveals that the digital transformation process of MSMEs in Bali is slow, particularly in the tourism sector, and must catch up. This study intends to analyze t… Show more
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