“…A firm's supply-base orientation refers to the degree to which a firm analyzes, plans, and controls interactions with suppliers (Corsten & Felde, 2005;Ivens, van de Vijver, & Vos, 2013;Pardo, Missirilian, Portier, & Salle, 2011). It helps firms improve supplier-related routines and processes to adequately respond to technological and customer changes (Rosenzweig, 2009).…”