“Basangero” Culture and Technology Progress: Empowering Women Concerning Family Welfare

Abstract

The empowerment of women in various fields cannot be separated from the various obstacles that accompany women. Natural resource wealth without the participation of the government and society will not be able to bring society to prosperity. In general, the obstacles that are often faced by housewives are lowincome levels, control of production facilities in a small group of people, and the lack of skills and knowledge possessed by women in Labuhan Badas District. The method used is a quantitative method with an associative approach. The collected data were processed using a quantitative approach with a descriptive format. The analysis technique used to analyze the data is the analysis of Structural Equation Model-Partial Least Square. The results show that limited human resources, low knowledge, and skills make most of the housewives in Labuhan Badas sub-district only work according to their abilities, one of which is doing "basangero" activities, which is selling fish by going around from one village to another. This is due to their low ability to utilize technology, inability to buy mobile phones that can be used as a means of promoting their business, and the "basangero" is considered one of the fastest ways to sell their fish directly to the target audience or consumers to their home, and This "basangero" activity has become a habit from time to time until the modern era. The "basangero" culture is still being carried out by some housewives who work as itinerant fish traders.