Based on educational ideas about the complex, integrated nature of the education system, the article suggests the author's vision of the place and role of video games as an important element of the educational process, which affects the formation of a modern educational environment. The article says that the video game, as a type of game activity, is a complex socio-cybernetic phenomenon, a specific phenomenon in the modern life of society which requires in-depth scientific research in order to clarify its methodological potential in the education system. It has been emphasized that in modern conditions, especially on online learning platforms, the use of video game methods in the educational process is of great importance, as they allow learning new knowledge, acquiring skills and abilities much more effectively and without any external coercion. The innovative ways of forming education seekers’ creativity, interactivity, motivational activity during learning by means of video games has been considered. The examples of the use of genre video games in education have been provided, allowing increasing motivation significantly, form skills of cooperation, creativity, competition, and mutual assistance in the participants of the educational process.