Batik Kawung as Key Visual for the Graduation Ceremony of the UMN

Abstract

Pattern design that serves as key visual has an essential role to captivate audience's eyes and becoming a design identity that can display a strong message in many creative projects. In Indonesia, especially in the region of Central Java and Jogjakarta, there are multiple traditional Batik pattern designs that have deep philosophical meaning, symbolism and cultural values that can be utilized as a key visual for many design forms, including Batik Kawung Pattern. In a creative perspective, Kawung Pattern offer many opportunities to be explored as a primary design element due to it's strong philosophy and design adaptability, which suits Universitas Multimedia Nusantara's need to uphold local heritage as a main theme of each of their graduation ceremony. This paper breakdown the research and creative process to develop a pattern design for the 24th graduation ceremony of the UMN that conveys traditional Batik Kawung pattern and translate it to a contemporary design for exhibition purposes. The development process starts by researching a historical and philosophical meaning that is implanted in Batik Kawung motives, designing pattern for the main mock up asset and its implementation towards various design derivatives, such as stage panel mock up, photo booth panel, and motion graphics videos.