2021
DOI: 10.33019/ijbe.v5i3.334
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Batik SMEs Digital Literacy Analysis on Digital Economic Readiness during the COVID-19 Pandemic

Abstract: This study aims to determine the effect of the level of digital literacy on readiness of community level for 2020 digital economy at Batik Small and Medium-sized Enterprises (SMEs). This study uses a quantitative approach with purposive sampling technique which determines 65 respondents in the Masaran, Sragen, Central Java Batik SMEs who have marketed the products through online using social media. The questionnaire was used to retrieve data. Descriptive analysis techniques and multiple linear regression were … Show more

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