Most women requesting pregnancy termination have already decided to undergo an abortion. Physicians are required to obtain informed consent after offering objective and accurate descriptions of abortion and its risks and benefits. Some jurisdictions also require concurrent counseling and ultrasound viewing. This article discusses potential benefits and harms of providing emotionally charged or biased content about abortions at the time of service, considers what constitutes ethical content, and explores when ethical content should be part of abortion decision making. Unplanned Pregnancy After Roe v Wade "I'm pregnant." These 2 words can mean, among other things, delight or disaster for a woman. An unexpected pregnancy can be a source of joy, but an unexpected pregnancy can be devastating when it threatens a woman's life, her social standing, her career, her marriage, or her future. Before 1973, a woman with an unwanted pregnancy was legally obligated to carry it to term in most states, either keeping the baby or giving it up for adoption. Illegal abortions were a third and dangerous option. 1 The pregnancy choice landscape changed dramatically with Roe v Wade in 1973, 2 when safe, legal abortion became a realistic option. Ironically, for some, choice made facing an unexpected pregnancy even more difficult. Even today, whether to continue a pregnancy is one of the most difficult decisions a pregnant woman will ever have to make. To help her decide, she might look for advice and support from a friend, a family member, the baby's father, or a trusted cleric, but rarely will she consult a physician. Pregnancy counseling services came into existence when women's rights gained momentum in the 1970s. As individual states legalized abortion, abortion services incorporated counseling to help women make an informed choice. 3 Clinicians in stateregulated practices, such as Planned Parenthood, were expected to adhere to professional standards and ethical guidelines, as explicitly stated by a number of professional medical organizations 4 ; provide comprehensive and unbiased information;