2021
DOI: 10.21511/imfi.18(4).2021.08
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Behavioral models in insurance risk management

Abstract: Behavioral characteristics attributed to consumers of insurance services are a relevant factor for analyzing the current situation in the insurance market and developing effective strategies for insurers’ actions. In turn, considering these characteristics allows the insurer to be more successful in the highly competitive field, achieving mutual satisfaction in interacting with the customer. This study is aimed to develop cognitive models of the situation (frame) “Insurance”, taking into account the specifics … Show more

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Cited by 4 publications
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“…Orlov (2020) studied the directions of ensuring product quality and competitiveness of enterprises in times of crisis, as well as the impact of crises on all spheres of management. Prokopjeva et al (2021) highlighted that "behavioral characteristics attributed to consumers of insurance services are a relevant factor for analyzing the current situation in the insurance market and developing effective strategies for insurers' actions. In turn, considering these characteristics allows an insurer to be more successful in the highly competitive field, achieving mutual satisfaction in interacting with the customer".…”
Section: Literature Reviewmentioning
confidence: 99%
“…Orlov (2020) studied the directions of ensuring product quality and competitiveness of enterprises in times of crisis, as well as the impact of crises on all spheres of management. Prokopjeva et al (2021) highlighted that "behavioral characteristics attributed to consumers of insurance services are a relevant factor for analyzing the current situation in the insurance market and developing effective strategies for insurers' actions. In turn, considering these characteristics allows an insurer to be more successful in the highly competitive field, achieving mutual satisfaction in interacting with the customer".…”
Section: Literature Reviewmentioning
confidence: 99%