Behavioural insights as the example of innovative approach to public policymaking

Abstract

Motivation: Among the theorists and practitioners of public policy is growing awareness of the need to change the assumptions of designing and implementing public policy. The findings of social sciences, especially behavioural economics and experiments used within it, provide knowledge on how within public policy to influence the way people think and make decisions. Using behavioural insights in public policy is innovative opportunity to significantly increase the effectiveness of many public activities. Aim: The purpose of this article is to analyse behavioural insights as an innovative approach to public policy making and the current strategies for the policy and design of public regulations based on them. Results: Based on the literature on the subject and the analysis of the experience of nudge units, the principles of introducing behavioural insights as an innovative approach in public policy were indicated. They are currently being refined and recommended as ready-toapply strategies for behavioural changes.

Economia comportamental em evidência: a utilização de nudges na política infantoadolescente e de drogas

“…No contexto das políticas públicas, outros trabalhos também se preocupam em trazer à tona esta discussão que alinha o tema à seara comportamental como um uma questão de inovação (Milaszewicz, 2020). Cornwell e Krantz (2014), por exemplo, elaboraram estudo de investigação sobre como as políticas públicas implementadas a partir das inferências comportamentais na orientação da mudança de comportamento por meio dos nudges são afetadas pelo viés denominado 'third-person effect'.…”

The Populations' Resilience Toward the Policymaking Discrepancies in the Pandemic Covid-19 Period

“…It is possible to develop more effective and efficient public policy using its ideas and empirical findings, which provide information about how people actually make decisions. Behavioral insights are being implemented into public policy based on this information and complex sets of guidelines are being applied to its development and application in many countries (24).…”

“…Individual choices differ depending on situations, location, time, norms and social factors, emotional decisions, cognitive distortions and prejudices, modifying rationale applied principles, and at the same time on how and under what conditions the choice is made (the choice architecture), according to studies conducted on different aspects of human behavior (24). As a result, incorporating morality, solidarity, empathy, and compassion into local campaign messaging to promote pro-social activities, thereby improving population-mindedness and responsibility among individuals, may be successful.…”

“…Human behavior research is guiding policymaking, assisting in the development of innovative ways of action and complementing conventional approaches (i.e., regulations and incentives). Furthermore, behavioral perspectives should be developed to direct potential applications and maintain citizens' trust in government policymaking (24).…”