2022
DOI: 10.1177/14649934221089071
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Being Cosmopolitan: Marketing Development Studies in the Neoliberal University

Abstract: This article unpacks how ‘development’ is represented and sold in postgraduate development studies courses at two UK universities, based on a close reading of the course’s marketing materials and interviews with professional marketing staff within the university, academic leads on development studies courses and current development studies students. It explores the effects of development representations on students and their imaginations of the discipline and the university brand. I find representations of dev… Show more

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Cited by 3 publications
(3 citation statements)
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“…Second, it highlights regional/national traits of knowledge production in the three countries’ IDS where the high-level policy initiatives are dominant in dictating the nature and orientation of knowledge production. This aspect accentuates the value of studying IDS by moving beyond Western outlets and spaces to better understand ‘the politics of knowledge generation’ in the field (Sumner, 2022: 12; see also Patel, 2022; Patel and North, 2022; Schmoll, 2022).…”
Section: Introductionmentioning
confidence: 99%
“…Second, it highlights regional/national traits of knowledge production in the three countries’ IDS where the high-level policy initiatives are dominant in dictating the nature and orientation of knowledge production. This aspect accentuates the value of studying IDS by moving beyond Western outlets and spaces to better understand ‘the politics of knowledge generation’ in the field (Sumner, 2022: 12; see also Patel, 2022; Patel and North, 2022; Schmoll, 2022).…”
Section: Introductionmentioning
confidence: 99%
“…Whilst the concept of development has been extensively critiqued, contested, reinvented and rejected (see, amongst many others, Escobar, 1995; Esteva et al, 2013; Lang and Mokrani, 2013), it continues to have a high degree of resonance and traction as a set of normative ideas, values and practices aimed at tackling poverty and inequalities—indeed a whole industry and global architecture continue to exist based on designing, implementing and evaluating development initiatives (Ingram and Lord, 2019; Mawdsley and Taggart, 2022; Patel, 2022), dating back to ‘the multiply scaled projects of intervention in the “Third World” [that] emerged in the context of decolonization struggles and the Cold War’ (Hart, 2010, p. 119). Whilst these colonial histories and presents have been extensively problematized (Kothari and Wilkinson, 2010; Wilson, 2012; Taylor and Tremblay, 2022), I argue that it is still vital to understand how development is conceived, engaged with, rejected or embraced, by those who can be considered to be at its coalface—in this case grassroots, Global South women actively engaged in contesting the dominant model of neoliberal economic development as experienced in much of Latin America—extractive-led development (Acosta, 2013; Svampa, 2012).…”
Section: Introductionmentioning
confidence: 99%
“…… [Curricula become] designed to satisfy customers and meet their expectations which may not be the same as providing challenging, inconvenient and at times radical ideas that do not produce feelings of satisfaction among students. (Patel and Mun, 2017: 11)…”
Section: Introductionmentioning
confidence: 99%