Benchmarking as a Method of Adaptation of Organizations to Dynamic Business Changes

Abstract

Organizations in a modern business environment aim to gain knowledge about best business practice in order to improve performances and to gain competitive advantage on the market. As modern business environment and business opportunities in it can be characterized as turbulent and uncertain, there is an inevitable need for usage of managerial methods and tools that accelerate organization's adaptation to modern business conditions. In order to achieve the desired success it is necessary to introduce the practice that will work on continuous improvement of business. Benchmarking, actually, represents the method for continuous analysis of strategies, functions, processes, products and services, performances and everything else within one organization compared with, compared to "best-in-class" organizations, in order to achieve the best business practice. By using benchmarking organizations are able to manage change more effectively. Literature review included in this paper gives an insight into the latest research papers on benchmarking within change management. Based on it, noticed contributions of the method in in conditions of uncertainty are highlighted and possible directions for further research on this issue are proposed.