“Better start”: promoting breastfeeding through demarketing
Mohammed Salem,
Myriam Ertz
Abstract:Background
This paper explores how demarketing strategies impact women’s breastfeeding attitudes, intentions, and behaviors under the moderation of time pressure and breastfeeding knowledge.
Methods
A cross-sectional questionnaire-based survey among 369 respondents is used to test the proposed hypotheses. The study's population includes all breastfeeding women in Palestine. Snowball and convenience sampling were used to choose study participants th… Show more
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