2022
DOI: 10.1177/14695405211062063
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Between Wellness and Elegance: Yoga Consumption in China

Abstract: Yoga has become prevalent as a fitness choice in China. Its commercial development is based on imported knowledge and is also constructed through a traditional way of interpretation, reflecting the localization of an “exotic” body technique. Although the related literature focuses primarily on Western and South Asian societies, the subjectivities of a new yoga “school” require examination for a better evaluation of present theory. By combining historical analysis, personal interviews, and auto-ethnography, thi… Show more

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Cited by 2 publications
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“…Further more, this study examines the benefits of integrating yoga practices into sports and physical education, specifically highlighting its function in preventing, treating, and improving athletic performance. (Li, 2022;Yoga Ed., 2019;Gangulay (2022) Despite its popularity, the current market landscape poses notable challenges for maintaining authenticity and instructional quality in yoga education. There are considerable disparities in teaching standards across various educational centers offering yoga programs.…”
Section: Introductionmentioning
confidence: 99%
“…Further more, this study examines the benefits of integrating yoga practices into sports and physical education, specifically highlighting its function in preventing, treating, and improving athletic performance. (Li, 2022;Yoga Ed., 2019;Gangulay (2022) Despite its popularity, the current market landscape poses notable challenges for maintaining authenticity and instructional quality in yoga education. There are considerable disparities in teaching standards across various educational centers offering yoga programs.…”
Section: Introductionmentioning
confidence: 99%