Heliyon
 2024
DOI: 10.1016/j.heliyon.2024.e41155
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Beyond Borders: The Transcendent Effect of Korean Celebrity Credibility on Brand Perceptions among Malaysian Youth - A Necessary Condition Analysis

Nadzirah Rosli,
Akmal Dahlia Binti Mohamad,
Elaina Rose Johar
et al.
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