Beyond likes: the persuasive potential of romantic parasocial relationships with influencers

Breves, Priska L.; Liebers, Nicole T.; Meijers, Marijn H. C.; van Berlo, Zeph M. C.

doi:10.1080/02650487.2024.2407737

International Journal of Advertising

2024

DOI: 10.1080/02650487.2024.2407737

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Beyond likes: the persuasive potential of romantic parasocial relationships with influencers

Priska L. Breves,

Nicole T. Liebers,

Marijn H. C. Meijers

et al.

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Beyond likes: the persuasive potential of romantic parasocial relationships with influencers

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References 47 publications

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