“…It is remarkable that, despite the lack of communication, macroecological studies aimed at describing variation in functional traits and life‐history traits have found similar drivers of this variation (Díaz et al., ; Salguero‐Gómez, Jones, Jongejans, et al., ). Recently, both approaches have found a common ground through relationships between specific leaf area and generation time (Rüger et al., ; Salguero‐Gómez, ). We anticipate that the next decade will witness a fruitful marriage between trait‐based and demographic approaches, not only because the functionality of traits must be evaluated with respect to their effects on fitness components (Adler, Fajardo,et al., ; Adler, Salguero‐Gómez, et al., ; Lande, ), but also, perhaps most importantly, because many of the current needs of functional ecology and population ecology may be satiated with the theoretical frameworks and methodological strengths of the other.…”