“…It is, therefore, one of the responsibilities of management to `select activities and direct resources' (Donaldson and Preston, 1995) to optimise the benefits for all stakeholders, within the context of the industry and organizational culture. However, both Savage, Nix, Whitehead and Blair (1990) and Susniane and Vanagas (2007) also remind us that some stakeholders may be more important to the organization, and take more support in order to satisfy their diverse expectations. Stakeholders may have different levels of influence and power at different times -`salience' (Boesso andKumar, 2009, Kuratko et al, 2007) -that affect the relationship between themselves and management.…”