Bibliometric study about hotel competitiveness in Scopus and Web of Science

Abstract

The changing demands of the environment in which business activities take place have imposed a constant quest for the improvement of its administrative processes. In this context, positioning and competitive advantage are vital factors to stand out from the competition and to assure a longterm stability. For this reason, this subject may be of great importance both for companies and researchers, exploring new alternatives in this area. Nevertheless, it is intriguing to note that in the hotel industry, competitiveness has been a little-studied topic. The objective of this research is to addresses this gap by carrying out a review of articles published about hotel competitiveness. The methodology consists of a study that combines bibliometric and bibliographic review tools, through five steps, using two fundamental databases, Scopus and Web of Science, in order to point out future lines of research. The results show, firstly, there is little systematization on the subject in the Scopus database, given that it was not possible to determine the most productive journals; secondly, the countries with the highest number of publications are Portugal (1) with a total 11 publications and, in second place, Spain (2) with 8 publications. Among the main conclusions, it was reached that it is necessary to carry out more in-depth studies on the factors that influence hotel competitiveness, the indicators to measure it and strategic alliances, since research on these constructs, in the database analysed, is scarce and unsystematic.