Big data and IoT adoption in shaping organizational citizenship behavior: The role of innovation organizational predictor in the chemical manufacturing industry

Abstract

This research aims to investigate the relationships between Big Data and Internet of Things (IoT) adoption and employee behavior in the chemical manufacturing industry, specifically focusing on the mediating role of organizational innovation. The research methodology employs a quantitative approach that involves employee surveys, statistical analysis, and mediation testing. The primary findings reveal that Big Data adoption significantly enhances Organizational Innovation, contributing positively to Organizational Citizenship Behavior (OCB) among employees. Conversely, IoT adoption has a significant positive impact on Organizational Innovation but does not directly influence OCB. The relationship between IoT adoption and OCB is mediated by Organizational Innovation, highlighting the pivotal role of innovation as an intermediary in influencing employee behavior. The practical implications of this research suggest that organizations in the chemical manufacturing industry should strategically integrate Big Data and IoT technologies to foster innovation and elevate OCB. Leadership support and employee training are crucial. Study limitations include industry specificity, self-reported data, and static analysis. Future research should diversify samples and use longitudinal methods. Recommendations: embrace tech with innovation focus, train leaders, and deepen understanding of tech, innovation, and behavior.