Big data and privacy: The study of privacy invasion acceptance in the world of big data

Abstract

The phenomenon of big data includes technological (new opportunities), business (application), and social aspect. The social aspect applies to the social consequences of the use of big data methods, in particular, those related to the processing of personal and other private data , as well as the danger of privacy violation. In the context of the big data phenomenon, this study presents the results of a survey on the level of acceptance of privacy violation resulting from mass data processing. The different objectives of processing were taken into account, including general, social and commercial. This study helps to draw conclusions concerning commercial and non-commercial use of private data, as well as the legal regulations on personal data processing.

Conceptual Paper: Sentience of Big Data towards User Privacy Concerns and Online Self-Disclosure Activities

“…This knowledge can then be used to create tailored promotional campaigns for individual people, or even to assist in the instigation of crime in the virtual or real world [17]. Big data management applications, especially those requiring the processing of personally identifying details and other confidential data, have major social ramifications [7].…”

“…Individuals have no awareness and concern about big data and its consequences, according to Clemons et al [24]. According to Wieczorkowski and Polak [7], the collection and application of big data poses concerns regarding the real world's perception of privacy and the indication of a balance between the effective operation of the state or corporation and the security of human rights.…”

“…The studies by Westin [34] and Sheehan [35] showed that at least half of the population were ready to share their information in return for rewards. According to Wieczorkowski and Polak [7], when it comes to issues about the general public's protection, privacy breaches are acknowledged. While there is no direct connection between this partnership and awareness of big data methods, the respondents are likely aware of the emerging danger to public safety and the feasibility of avoiding it by using mass data processing methods.…”

“…In that sense, the word 'big data' was coined for the first time in 1997 [6]. Data volume began to outstrip storage system capacities due to prompt growth, necessitating the creation of computer database systems capable of accommodating available data resources without the need to discard any of the collected data [7]. In a study published by Bryson et al [8] the value of real-time analytics…”

“…and the ability to extract only the details, patterns, and relationships required for a specific research project was highlighted. It has everything to do with the relatively latest idea 'big data' [7].…”