Big Data y televisión. Una reflexión crítica sobre el auge del Big Data como nuevo paradigma tecno-económico, y su impacto en el concepto de target de audiencia

The radio broadcasting industry is facing a process of profound digital transformation throughout which, over the last 20 years, the strategies to preserve the traditional business model have prevailed. The consolidation of platformization and datafication in the economic management of the media requires adaptation of the radio broadcasting sector’s structures, management models, and corporate culture. Through an exhaustive bibliographic review, nonparticipant observation, and in-depth interviews conducted with heads of the systems, sales and marketing, content, and digital and innovation departments of the three leading Spanish companies (Prisa Radio, Grupo COPE, and Atresmedia Radio) and the state public broadcaster (RNE), we seek to identify the functional areas of the radio broadcasting company in which big data (BD) has a greater potential for application, trying to establish the differences in its utilization in the analogue and digital business model. The results revealed that the degree of BD implementation in the Spanish radio broadcasting industry was significantly different between the private sector –which within the last 2 or 3 years has begun to introduce, very incipiently, big data management, applied primarily to the analysis of digital audiences, these users’ consumer behavior, and business management– and the public sector, which so far has not adopted these technologies on a systematic basis.

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Contested Sovereignties: States, Media Platforms, Peoples, and the Regulation of Media Content and Big Data in the Networked Society

Chapdelaine

Rogers

2021

Laws

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This article examines the legal and normative foundations of media content regulation in the borderless networked society. We explore the extent to which internet undertakings should be subject to state regulation, in light of Canada’s ongoing debates and legislative reform. We bring a cross-disciplinary perspective (from the subject fields of law; communications studies, in particular McLuhan’s now classic probes; international relations; and technology studies) to enable both policy and language analysis. We apply the concept of sovereignty to states (national cultural and digital sovereignty), media platforms (transnational sovereignty), and citizens (autonomy and personal data sovereignty) to examine the competing dynamics and interests that need to be considered and mediated. While there is growing awareness of the tensions between state and transnational media platform powers, the relationship between media content regulation and the collection of viewers’ personal data is relatively less explored. We analyse how future media content regulation needs to fully account for personal data extraction practices by transnational platforms and other media content undertakings. We posit national cultural sovereignty—a constant unfinished process and framework connecting the local to the global—as the enduring force and justification of media content regulation in Canada. The exercise of state sovereignty may be applied not so much to secure strict territorial borders and centralized power over citizens but to act as a mediating power to promote and protect citizens’ individual and collective interests, locally and globally.

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Big Data y televisión. Una reflexión crítica sobre el auge del Big Data como nuevo paradigma tecno-económico, y su impacto en el concepto de target de audiencia

Abstract: Big Data y televisión. Una reflexión crítica sobre el auge del Big Data como nuevo paradigma tecno-económico, y su impacto en el concepto de target de audiencia

Cited by 6 publications

References 35 publications

Mediamorphosis of Participation on Television: The News Programmes

Mediamorphosis of Participation on Television: The News Programmes

Big data in radio broadcasting companies: applications and evolution

Contested Sovereignties: States, Media Platforms, Peoples, and the Regulation of Media Content and Big Data in the Networked Society

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