Bacillus subtilis forms biofilms in appropriate environments by producing extracellular matrices. Genes required for matrix formation, for example tapA, are regulated by the SinI/SinR/SlrR system. SinR is the repressor for tapA. SinI and SlrR inhibit DNA‐binding of SinR. sinI and sinR constitute two‐gene operon, and sinR has its own promoter. During biofilm formation, a portion of the population differentiates into matrix‐producing cells. This is thought to be caused by Spo0A‐dependent, heterogeneous expression of the PsinI promoter, whereas the PsinR promoter is expressed homogeneously. However, we observed that at its original locus, overall sinI transcription was almost homogeneous, because upstream read‐through transcription from PyqHG would overcome expression of PsinI. When we used translational sinI‐gfp and sinR‐mCherry reporters at their original loci, their fluorescence distribution patterns in the cell population were clearly bimodal. This bimodal expression might be caused by cell‐to‐cell variations of mRNA stability. This study shows that the post‐transcriptionally regulated bimodal expression of SinI and SinR is important for bacterial cell‐fate determination.