“…Research, in this field has shown, that while companies churn out new products at certain intervals in a linear manner, the way people manage, organise, buy and discard their clothes are non-linear and complex. In fact, whilst people may be influenced by trends, the main drivers for using, keeping or discarding clothes items are personal (Klepp & Bjerck, 2012;Fletcher, 2016;Skjold, 2016;Fletcher & Klepp, 2017). This paper first explores examples of how these methods impact the design process, the design outcome and the designer role when applied in practice.…”