2020
DOI: 10.14569/ijacsa.2020.0110813
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Blockchain-based Global Travel Review Framework

Abstract: An online review system is an important part of almost every e-commerce platform, especially a tourism ecommerce. However, various problems exist in the current online review systems. The review content is stored in a centralized database of each individual platform. Each platform differs in review management methods. In some cases, the review score of the same product disagrees across different platforms. Moreover, a centralized system has low transparency because it is difficult to trace individual actions w… Show more

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Cited by 10 publications
(9 citation statements)
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“…The sector needs to ensure that the content of the reviews and ratings published on digital platforms is honest and trustworthy to ensure that consumers can rely on them when researching and planning their travels (Leal et al 2021 ). Blockchain can improve the trust and transparency of the online review system (Karode et al 2020 ). The immutability of records in blockchain ensures that any review posted on the blockchain platform cannot be deleted, and updates are only possible with a traceable history (Karode et al 2020 ).…”
Section: Development Of the Blockchain Framework For Tourismmentioning
confidence: 99%
See 3 more Smart Citations
“…The sector needs to ensure that the content of the reviews and ratings published on digital platforms is honest and trustworthy to ensure that consumers can rely on them when researching and planning their travels (Leal et al 2021 ). Blockchain can improve the trust and transparency of the online review system (Karode et al 2020 ). The immutability of records in blockchain ensures that any review posted on the blockchain platform cannot be deleted, and updates are only possible with a traceable history (Karode et al 2020 ).…”
Section: Development Of the Blockchain Framework For Tourismmentioning
confidence: 99%
“…Blockchain can improve the trust and transparency of the online review system (Karode et al 2020 ). The immutability of records in blockchain ensures that any review posted on the blockchain platform cannot be deleted, and updates are only possible with a traceable history (Karode et al 2020 ). Secure digital identification can ensure authentic customer reviews are distinguishable from inauthentic ones through traceable identities (Filimonau and Naumova 2020 ).…”
Section: Development Of the Blockchain Framework For Tourismmentioning
confidence: 99%
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“…In exchange for this information, consumers receive a voucher, which can be spent for booking flights or hotels as well as renting a car. Also, tourist destinations can benefit from a digital ledger because it provides an immutable reputation and rating system where review data cannot be removed or altered by fake accounts (Karode, et al, 2020). In such a way, the online review system will increase its reliable thanks to a reputable and immutable information system of a tourist destination (Irannezhad and Mahadevan, 2020).…”
Section: Second Review Objectivementioning
confidence: 99%