Bottom-up and inside-out: using participatory methodology to measure the social impact of a radio engagement project with young people of refugee experience

Anderson, Heather; Masocha, Shepard

doi:10.1080/22041451.2016.1273735

Cited by 1 publication

(1 citation statement)

References 13 publications

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“…Social marketing activities are unlikely to work unless they are personally relevant, engaging and provide a real benefit for the young adult (Brennan 2014). Young adults are willing to 'invest' in activity on behalf of others (Anderson and Masocha 2017), but any intervention has to be clearly beneficial to them and any short-term costs must be minimal and preferably sustainable. Too much pressure results in avoidance rather than positive engagement with the message (Brennan 2014).…”

Section: Engagement Means 'Look At Us' Not Look At Mementioning

confidence: 99%

It Takes a Village: Co-creation and Co-design for Social Media Health Promotion

Brennan

Molenaar

Sherman

et al. 2020

Broadening Cultural Horizons in Social Marketing

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Health promotion campaigns using Social Media have emerged as a potential way to change behaviour in a large, diverse group of people. However, successfully connecting with and engaging the target audience is still a key challenge faced by health professionals and social marketers. This chapter examines the use of cocreation and co-design processes as ways to engage young people in Social Media interventions. This method involves a 'Wicked Problems' studio (five-day workshop), where young adults (university students) across multidisciplinary areas and a variety of stakeholders (e.g. health organisations, government bodies, academics, etc.) collaborate to problem-solve. Using this method, we were able to understand what works and what does not work when it comes to co-creation with young adults. Towards a broader outlook, the results from this study will translate into practice through the development of a how-to guide on co-creation and co-design as a procedure for key stakeholders such as government bodies and health organisations.

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Section: Engagement Means 'Look At Us' Not Look At Mementioning

confidence: 99%