2020
DOI: 10.5465/amle.2019.0189
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Bounded Rationality: Cognitive Limitations or Adaptation to the Environment? The Implications of Ecological Rationality for Management Learning

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Cited by 21 publications
(11 citation statements)
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“…Heuristics outperform more complex decision‐making strategies that consider (more) complete information, especially in uncertain situations where full information is not available (Gigerenzer & Gaissmaier, 2011). This efficiency of heuristic decision‐making explains why it is so widespread and persistently used, including by managers (Luan, Reb, & Gigerenzer, 2019; also: Lejarraga & Pindard‐Lejarraga, 2020). In fact, if we were to consider all possible options and optimize every decision, then making even simple decisions would take so long that we would be unable to function in everyday life.…”
Section: Conceptual Framework and Hypothesesmentioning
confidence: 99%
“…Heuristics outperform more complex decision‐making strategies that consider (more) complete information, especially in uncertain situations where full information is not available (Gigerenzer & Gaissmaier, 2011). This efficiency of heuristic decision‐making explains why it is so widespread and persistently used, including by managers (Luan, Reb, & Gigerenzer, 2019; also: Lejarraga & Pindard‐Lejarraga, 2020). In fact, if we were to consider all possible options and optimize every decision, then making even simple decisions would take so long that we would be unable to function in everyday life.…”
Section: Conceptual Framework and Hypothesesmentioning
confidence: 99%
“…Going beyond the approach to the study of heuristics as inferior decision strategies (e.g. Kahneman and Tversky, 1979), we embrace the view that heuristics should not necessarily be associated with sub-optimal decisions (Gigerenzer, 1991(Gigerenzer, , 2004Guercini and Milanesi, 2020;Lejarraga and Pindard-Lejarraga, 2020). From a theoretical perspective, our framework integrates elements that are often in contrast with the nature itself of heuristics.…”
Section: Discussionmentioning
confidence: 99%
“…This positive approach has encouraged the rehabilitation of heuristics as a cognitive tool with an adaptive value (Guercini and Milanesi, 2020): heuristics are not irrational; rather they activate a different form of rationality, i.e. an ecological rationality, which occurs when there is a match between the heuristic and the decision environment (Gigerenzer, 2001(Gigerenzer, , 2004Lejarraga and Pindard-Lejarraga, 2020).…”
Section: Dual-process Theories Of Decision-making: the Role Of Heuristicsmentioning
confidence: 99%
“…The knowledge and value gaps as problematic predispositions, include untested prior knowledge (practice and academic), cognitive limitations (Lejarraga et al, 2020) and problems of understanding financial firms (Larsen, 2021), historic ways of thinking, and continued preference for finance only values (Gendron et al 2013).…”
Section: External and Internal Sources Of Problems At Financial Firm ...mentioning
confidence: 99%